Project Ratio

“Fake news,” broadly defined as false or misleading information masquerading as legitimate news, is frequently asserted to be pervasive online with serious consequences for democracy. The rise of fake news highlights the erosion of long-standing institutional bulwarks against misinformation in the internet age. Particularly, since the 2016 US presidential election, the deliberate spread of misinformation on social media has generated extraordinary concern, in large part because of its potential effects on public opinion, political polarization, and ultimately democratic decision making. Inspired by “solution-oriented research”, the project Ratio aims to foster a news ecosystem and culture that values and promotes authenticity and truth.

However, proper understanding of misinformation and its effects requires a much broader view of the problem, encompassing biased and misleading–but not necessarily factually incorrect–information that is routinely produced or amplified by mainstream news organizations. Much remains unknown regarding the vulnerabilities of individuals, institutions, and society to manipulations by malicious actors. Project Ratio measures the origins, nature, and prevalence of misinformation, broadly construed, as well as its impact on democracy. We strive for objective and credible information, providing a first-of-its-kind at scale, real-time, cross-platform mapping of news content, as it moves through the “information funnel,” from news production, through distribution and discovery, consumption, and absorption.